#1 Voice search for shopping
Voice search is a technology that has been in development for decades. In the past, voice search was not as accurate as it is now. But with the advancement of artificial intelligence and machine learning, voice search has become more accurate and can be used to find products.
Voice search is a new way for people to interact with their devices and find what they are looking for. With this new technology, people can control their devices by using their voice instead of typing or tapping on the screen. Voice search also allows users to get information or buy items without having to type anything or tap through screens.
#2 Demand for personalized products
The demand for personalized products is increasing with the rise of digitalization. People are more likely to buy personalized products online than in-store because they can interact with the product before they purchase it.
There are a lot of benefits to buying personalized products. For example, people who are buying for their children can get exactly what they want for them. They also have the option to customize the product and add their own design or message.
Personalized products also provide a lot of value as gifts because people can feel like their gift is special and unique when it is personalized and unique just for them.
#3 Customer-service management with chatbots
Chatbots are a new trend in customer service and are being used by many companies. They are designed to answer customer queries and help them find solutions.
Chatbots can be programmed to understand the tone of voice, moods, and words of the customer which allows them to provide better service than a human would. They don’t need breaks or vacations, they never take sick days and they can work 24/7.
There are many use cases for chatbots in the customer-service industry such as: live chat, FAQs, etc.
#4 Augmented and virtual reality for shopping
Augmented Reality and Virtual Reality are becoming more mainstream in the retail space, as both allow shoppers to step into a product and have a 3D experience. A shopper can virtually try on clothing, see how it looks in their home, or even understand what they’re buying before they purchase anything!
Augmented reality is a technology that overlays digital information on the physical world. It is a layer of digital information on top of what we see in front of us. Virtual reality is an immersive experience where we put on a headset and can be transported to another world.
Both these technologies have opened up new possibilities for shopping, and have made it easier for customers to find products they want to buy.
#5 Omnichannel selling
Omnichannel selling is a customer-centric approach to retail marketing. It is a strategy that has emerged as a response to the rise of online shopping and the decline of in-store shopping.
Omnichannel selling can be defined as an integrated customer experience that seamlessly integrates all channels of contact, including in-store, web, mobile and social media.
The goal of this strategy is to provide customers with an experience that meets their needs wherever they are, whenever they want it.
It also gives retailers the ability to gather information on customer behavior from different channels and use it to improve future interactions.