#1: Omnichannel Shopping
Omnichannel shopping is the idea of selling products or services in multiple channels. The most popular channels are web, mobile, and retail stores.
It can be a challenge to manage all the different channels, but it is necessary to keep up with the times. Consumers want to be able to buy products from anywhere and at any time.
#2: AI and AR
There are plenty of use cases for Artificial Intelligence and Augmented Reality. One of the most popular is to use AR to help people find their way around a new city by showing them where they are and what shops, restaurants, and other landmarks are nearby.
More examples of AI’s impact are in the form of people living with a disability. There are apps that have been developed and designed to help these individuals explore the world, read out loud, and provide hints on how to do certain tasks.
#3: New Payment Options
Digital payment options have become much more popular in recent years, with the emergence of new technology such as Apple Pay and Android Pay. These new payment methods have allowed for a fast and secure way to easily purchase goods and services.
#4: Rise of Visual Commerce
Visual commerce is a new form of commerce that is completely reliant on visuals. It has become a popular choice for brands and retailers because it is much more engaging than text-based content.
Visual commerce allows customers to shop through their mobile devices and even in stores. This helps the customer make decisions faster, which saves time for both the customer and the retailer.
Visual commerce also provides retailers with an opportunity to connect with their customers in a more personal way by showing them what they are selling, who they are selling it to, and why they are selling it in an engaging way.
#5: Data-Driven, Dynamic Pricing
Dynamic pricing is a sophisticated pricing strategy that is used by many e-commerce companies. It is often misinterpreted as a price increase, but in reality, it’s just the opposite.
Dynamic pricing is not a new concept. In fact, it has been around for more than 60 years. However, with the help of data-driven technology and analytics, it has evolved from being reactive to being proactive and predictive in nature.