#1 Mobile Commerce Sites and Apps are Key to Successful Online Businesses
With the emergence of mobile-based shopping, it has quickly had a major impact on the e-commerce industry. Previously, all e-commerce was conducted online through a variety of websites, but now mobile commerce is a major player. The integration of offline shopping as well as the ability to purchase products and services remotely has caused this change.
Mobile commerce sites and apps have made it possible for customers to shop, transact and check-out from their device anywhere at any time. This provides an alternative to desktop shopping and empowers consumers with more choice and convenience than ever before.
#2 The Rise of Social Media Marketing has changed how brands connect with customers.
Social media has had a huge impact on the marketing industry. It has changed the way that brands interact with customers and vice versa. With social media platforms like Facebook, Twitter, and Instagram, companies now have the ability to connect with their customers.
Social media has created an interactive relationship between brands and consumers. This relationship is a two-way street where both parties are able to interact. Brands are able to listen to what their customers want and then give them what they want without wasting time or resources on products that may not work for them.
#3 Design Trends Will Change Consumer Shopping Behavior
It is predicted that the design trends of 2020 will change the consumer shopping behavior.
A growing number of consumers are moving away from brick-and-mortar stores and shopping primarily online. This is because online stores offer a wider selection, and free shipping. Online shoppers also feel less pressure to buy things they don’t need which saves money.
Design trends in 2020 will make it easier for consumers to make purchases both in-store and online. It’s predicted that there will be more focus on convenience so shoppers don’t have to spend as much time searching for products or navigating through websites. Designers are also thinking about how to accommodate the increasing number of people who shop online with their phones rather than computers
#4 Influencer Marketing is More Important than Ever in Creating a Brand Identity
Influencer marketing is a powerful way to reach a desired audience and it’s more important than ever in today’s world. When there are so many different brands fighting for our attention, influencer marketing provides a unique opportunity to create awareness and build the brand identity.
The key thing to remember is that Influencers are not just your average Joe who might share their opinion about a product. They have an in-built authority with their follower-base, which means that they can influence their followers into making decisions about products and services.
#5 Augmented Reality will Become a Powerful Tool in Advertising
Augmented Reality will be a powerful tool in the advertising world. Tech companies like Facebook and Snap are already investing in AR.
AR is evolving and becoming more advanced each day. With AR, we can augment our reality by displaying information about a product or service on the actual physical object it is associated with. For instance, if you’re looking at a building, you can see how many floors it has or about its location on Google Maps.
The future of augmented reality has already begun with many companies investing in this technology but it has not yet been saturated because there are so many more possibilities for what we can do with this new technology that is still to be explored and discovered.